The #1 thing you need in your business to get customers

Let’s talk about something that’s crucial for the success of any business: credibility. You see, in the vast sea of options available to consumers today, standing out as a credible and trustworthy business can mean the difference between sinking or swimming.

But what exactly does it mean for a business to be credible? Well, think of it this way: credibility is like your business’s superpower. It’s what sets you apart from the competition and builds trust with your audience. When potential customers perceive your business as credible, they’re more likely to choose you over other options.

So, how can you make sure your business is giving off all the right vibes? Here are a few key points to consider and a couple of examples for health, beauty, fitness, education and tech industries.

Polished Online Presence

Your website is often the first point of contact between your business and potential customers. Make sure it’s clean, professional, and easy to navigate. Include testimonials, case studies, and any relevant certifications or awards to showcase your credibility.

Check out examples like Mayo Clinic for health, Nike Training Club for fitness, Sephora for beauty, Khan Academy for education, and Apple for tech, for sleek and user-friendly website templates that exude professionalism.

How to achieve a polished online presence

  • Step 1: Invest in professional website design and development to ensure your website is visually appealing, user-friendly, and mobile-responsive. You can easily buy high-end templates and build your site for yourself or hire a designer to do it for you if you don’t want to deal with it.
  • Step 2: Regularly update your website with fresh content, including blog posts, product updates, and customer testimonials, to keep visitors engaged and informed. This is something that Google likes a lot when it comes to ranking. Make sure to provide useful information to the people you are targeting.
  • Step 3: Optimize your website for search engines (SEO) to improve visibility and attract organic traffic. Using the right keywords is key but there is more to it. To learn more about how to handle your SEO read this post.
  • Step 4: Monitor website performance and user behavior using analytics tools like Google Analytics to identify areas for improvement and optimize the user experience.

Consistent Branding

Consistency is key when it comes to building credibility. Make sure your branding is cohesive across all channels, from your website and social media profiles to your physical storefront (if you have one). This includes everything from your logo and color scheme to your tone of voice and messaging.

Take inspiration from companies like Cleveland Clinic for health, SoulCycle for fitness, Sephora for beauty, Coursera for education, and Apple for tech, that maintain a consistent brand identity across all touchpoints.

How to achieve consistent branding

  • Step 1: Define your brand identity, including your mission, values, and target audience, to ensure consistency across all channels. This is something we start with at the beginning of each project with my clients. It is really important to be clear about it to create a unique look and to maintain that look throughout each platform you use.
  • Step 2: Develop brand guidelines outlining visual elements such as logo, color palette, typography, and tone of voice to maintain a cohesive brand image. Having this will help you tremendously when you hire a VA or a team member. The sooner you start creating a guideline the easier will be for both you and your new members to recreate a the same brand look in your business.
  • Step 3: Implement branding consistently across all touchpoints, including your website, social media profiles, marketing materials, and physical storefront (if applicable).
  • Step 4: Regularly review and update your branding to ensure it remains relevant and aligned with your business goals and values. Yes, this might mean color and font changes too but it’s not something you would do each year, unless you change your business a lot.

Transparency and Authenticity

Today’s consumers value transparency and authenticity more than ever before. It builds trust and can be a competitive advantage in a high-demand industry. If you want to stand out this is one way to do it.

Check out brands like WebMD for health, Peloton for fitness, The Ordinary for beauty, edX for education, and Google for tech, which prioritizes transparency and ethical business practices.

How to be transparent and authentic

  • Step 1: Be honest and upfront with your customers about your products or services, pricing, and business practices to build trust and credibility. This can avoid misunderstandings and issues later in the project or purchase.
  • Step 2: Share behind-the-scenes glimpses of your business, including your team, processes, and values, to humanize your brand and connect with your audience on a deeper level.
  • Step 3: Respond promptly and transparently to customer inquiries, feedback, and complaints, demonstrating your commitment to customer satisfaction and accountability. Pro Tip: collect your email templates in a google doc that is available to everyone in your team. Having the right structure ensures that everyone responds in a way that suits your brand and keeps a consistent brand image.
  • Step 4: Foster open communication and dialogue with your customers through social media, email newsletters, and other channels, asking for their input and feedback to continuously improve your offerings and customer experience.

Social Proof

Nothing speaks louder than satisfied customers. Probably you do the same thing when buying something. You check reviews, see testimonials, and look out for prior works. It is completely normal human reaction as we want to make sure we buy the best solution.

Take a page from companies like Healthgrades for health, Fitbit for fitness, Influenster for beauty, Rate My Professors for education, and CNET for tech, which leverage user-generated content and reviews to build trust with their audience.

How to improve your social proof

  • Step 1: Encourage satisfied customers to leave reviews and testimonials on platforms like Google My Business, Yelp, and social media by providing incentives or simply asking for their feedback.
  • Step 2: Showcase positive reviews and testimonials prominently on your website and marketing materials to build credibility and reassure potential customers of the quality of your products or services. You can use plugins and tools that send automatic emails to customers after they purchased or their project is over. Pro Tip: If you offer services make sure to ask for feedback during.
  • Step 3: Engage with your audience on social media by responding to comments, sharing user-generated content, and highlighting customer success stories to amplify social proof and build trust with your followers.
  • Step 4: Collaborate with influencers or industry experts in your niche to endorse your products or services and leverage their credibility and influence to attract new customers and expand your reach. Make sure to pick people who share similar values and talk to the same or similar audience as you are. This is an investment so sending free products or a sample of your work is a good start. Encourage them to share their feedback and promote your product/service only if they feel it’s right for their brand.

Exceptional Customer Service

Providing top-notch customer service is another crucial aspect of building credibility. Be responsive to inquiries and feedback, and go above and beyond to exceed your customers’ expectations. Did you know it is a lot cheaper to keep a customer than to get a new one? A happy customer is not only likely to become a repeat customer but also a brand advocate who sings your praises to others. 

Look to companies like Mayo Clinic for health, Equinox for fitness, GLOSSYBOX for beauty, Coursera for education, and Apple for tech, that are known for their exceptional customer service and focus on customer satisfaction.

How to provide exceptional customer service

  • Step 1: Train your team to prioritize customer satisfaction and provide personalized, attentive service to every customer interaction, whether online, over the phone, or in person. If you are a solopreneur, you can start by crafting your own ideas on what exceptional customer service means to you and start doing it for your customers. Make sure to document it as you go, so you have a draft when you add more people to your team.
  • Step 2: Anticipate and address customer needs and concerns proactively, going above and beyond to exceed their expectations and turn negative experiences into positive ones. Pro Tip: Create a google doc where you track each complaint, issue, who took care of it and what was the solution. This will allow you to review and adjust your actions for even better customer support.
  • Step 3: Implement systems and processes to streamline customer service operations, such as automated responses, self-service options, and 24/7 support channels, to ensure prompt and efficient resolution of customer inquiries and issues.
  • Step 4: Ask for feedback from your customers regularly through surveys, reviews, and direct communication, and use their insights to continuously improve your products, services, and customer experience.


If the above is something you want to improve in your business and need help with, I am here for you. I can cover each topic and give you the tools and systems you need to become a confident business owner.


Product, Brand & Web Designer

I help businesses create great websites that attract more customers and increase sales. I use my skills in consulting, design, and e-commerce to tell your business’s story and improve customer service. We’ll work together to understand your business and create a website that meets your goals.