Turning a Detour into a Destination – 404 pages redesigned

So, what exactly is this 404 page?

In the digital realm, it’s the page that says, “Hey, what you’re looking for? Nowhere to be found!”

It’s the navigator’s way of telling you that the treasure map led to a black hole instead of gold.

While for years a page like this was a complete disappointment and frustration for users, nowadays smart businesses use them strategically to lead their users to other pages or share important info – and ultimately, keep them on the site without losing their attention.

Why Strategic 404 Pages Matter

Now, here’s the secret sauce – a strategically designed 404 page can turn a lost visitor into a delighted explorer. Use it to showcase your brand’s wit, reinforce your messaging, and turn a detour into a destination.

If you embrace this technique as well your 404 page can be a canvas for creativity, your chance to sprinkle a bit of magic on a moment of confusion. It’s not an error; it’s an opportunity to engage, surprise, and entertain your lost wanderers.

Airbnb

Today, most smart businesses have identified their importance, and a 404 page is really considered a branding opportunity. Therefore, most brands are customizing their 404 pages with beautiful designs and keeping it simple. You can keep your visitors  phenomenal 404 pages by following these practices:

    • Adding links to vital pages such as their home page and links to the most popular pages of their website.
    • Incorporating a search bar on top of the page.
    • Providing contact details
    • Enabling the users to report any problem.
    • Adding humor to the page
    • Maintaining the theme of the brand
    • Making the page interactive and appealing by incorporating elements of gamification and videos
    • Providing a CTA button

Pixar

Crafting Your 404 Magic: A Step-by-Step Guide

Step 1 – Inject Personality

Your 404 page doesn’t have to be a bland desert of disappointment. Infuse it with your brand’s personality! Whether it’s a quirky message, a funny gif, or a cosmic cat floating in space, let your uniqueness shine.

Step 2 – Helpful Navigation

Okay, they didn’t find what they were looking for, but who said the journey has to end? Provide links to popular pages, suggest a detour to your top content, and guide them back to the main path.

Step 3 – Interactive Fun

Make your 404 page a playground! Add a game, a puzzle, or a virtual scavenger hunt. Turn a moment of confusion into a memorable adventure.

 

Mailchimp

Now it’s your turn!

Encountering an error page is genuinely frustrating for both the users and the site owners, even if it has proper web hosting. Even though you feel disappointed when you land on an error page nowadays 404 pages have changed tremendously and they are far away from being boring.

Maybe coming up with the idea of what to put on the 404 page will take time, but setting it up only takes a couple of minutes, and the results will be definitely worth it!

Orsi

Product, Brand & Web Designer

I help businesses create great websites that attract more customers and increase sales. I use my skills in consulting, design, and e-commerce to tell your business’s story and improve customer service. We’ll work together to understand your business and create a website that meets your goals.